STRATEGIES: Programs Richmond Can Enact to Combat Obesity
Richmond could implement a variety
of local programs to increase healthy eating and/or promote regular
physical activity that would counter the influence of sugar sweetened
Common themes to decrease obesity include increasing and
promoting the availability of healthy food beverages, improving the
environment (streets, parks, etc) to be more conductive to physical
activity, improving food and increasing physical activity at schools,
and educating residents about the importance of eating well and exercising.
Here are some recommendations:
- Improve Access
to Parks and Open Space
- Expand Access to Healthy Food and Nutrition
- Improve Access to Medical Services
- Improve Safety and
Convenience of Public Transit
- Improve Safety in Neighborhoods
and Public Spaces
- Improve Air Quality and the Overall Quality
of the Environment
- Organize ‘Complete Neighborhoods” with everything
- Expand Quantity and Quality of Affordable Housing
- Promote Green and Sustainable Development and Practices
- Promote Community Supported Agriculture
- Subsidize fees to join organized sports teams
sufficient and adequate sports fields
- Media Campaign to Educate
Richmond Residents About Obesity
- Media Campaign to Educate Richmond
About Risks Associated with Sugar-Sweetened Sodas
- Improve the
Quality and Quantity of Physical Education in Public Schools
SUGAR SWEETENED BEVERAGE STRATEGIES
- Vending machines: Eliminate
the sale of sweetened beverages in vending machines on city owned
- Public property: Eliminate the sale of sweetened beverages in
city owned property and at any city or county sponsored event, meeting
- Schools: Establish policies to eliminate electrolyte beverages
- Marketing and Sponsorships: Eliminate the sale and marketing of
sweetened beverages, including sponsorships of and the presence of
logos in schools and at city sponsored programs or events.
- Youth venues: Eliminate
the sale and marketing of sweetened beverages at parks, museums and other
places frequented by children.
- Childcare, afterschool settings: Eliminate
the provision or sale od sweetened beverages in childcare and afterschool
- Breastfeeding: Ensure that breastfeeding is supported at workplaces
and in public buildings/events.
- Public Funds: Eliminate the use of public
funds to purchase sweetened beverages by city.
- Checkout lanes: Enact a city
resolution encouraging retailers to remove sweetened beverages from checkout
- Signage: Strengthen city signage ordinances to limit the amount
and type of signage on stores and buildings. (The ordinance must
apply to all products and all signs. Cannot target a single product)
of retailers: Limit the number and/or density of sweetened beverage retailers
near schools and playgrounds
- Restaurant Incentives: Establish nutrition standards
for meals that include toy-giveaways and other incentives
- Taxes: Establish
a city tax on sweetened beverages and use the funds to support local nutrition
and physical activity efforts
- Corporate and Organization practices: Appeal
to companies and organizations so that they eliminate from their premises
the sale of sweetened beverages in vending machines. That they ensure the
availability of good tasting water. That they reject the marketing
of sweetened beverages, including sponsorships and the presence of
logos, and that they eliminate the purchase of sweetened beverages.
Also that they ensure that breastfeeding employees are supported.
WATER PROMOTION STRATEGIES
- Water Availability: Ensure the availability of free good tasting
water in public schools, on all property owned or leased by the
city and at all city sponsored events.
- Public Property: Ensure operable,
clean drinking water fountains located in city owned property and
the provision and/or sell of water at city sponsored events, meetings
- Youth Venues: Ensure operable, clean drinking water
fountains located in parks, museums, and other places frequented
by children. If water is sold, ensure that prices are comparable
or lower than prices of sweetened beverages,
- Childcare, afterschool
settings: Ensure free safe drinking water for children and staff
Funds: Promote tap water consumption through purchase of reusable
water bottles, glasses, pitchers, filters, and other related items.
Eliminate the purchase of bottled water in individual serving sizes
- Vending Machines: Ensure the sale of water at prices comparable
to or below prices for sweetened drinks in vending machines on
city owned property
- Marketing and sponsorships: Allow beverage companies
to market only water, and eliminate sponsorships, logos in schools
and at city sponsored programs and events.
- Density of Retailers:
Limit the number and/or density of sweetened beverage retailers
near schools and playgrounds factoring in an exemption for retailers
who sell water at lower prices than sweetened beverages.
and organizational policies: Ensure the availability of free good
tasting water in drinking fountains. Ensure the purchase of items,
such as reusable bottles, filters, glasses, and pitchers, to promote
tap water consumption. Ensure wat6er sales in vending machines.
Ensure marketing of only water via sponsorships and logos.
Richmond Sol Soccer
Neighborhood House of North Richmond
Courtney Cummings, Native American community
member and Richmond resident