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STRATEGIES


STRATEGIES: Programs Richmond Can Enact to Combat Obesity

Richmond could implement a variety of local programs to increase healthy eating and/or promote regular physical activity that would counter the influence of sugar sweetened beverages.

Common themes to decrease obesity include increasing and promoting the availability of healthy food beverages, improving the environment (streets, parks, etc) to be more conductive to physical activity, improving food and increasing physical activity at schools, and educating residents about the importance of eating well and exercising.

Here are some recommendations:

OVERALL STRATEGIES

  • Improve Access to Parks and Open Space
  • Expand Access to Healthy Food and Nutrition Choices
  • Improve Access to Medical Services
  • Improve Safety and Convenience of Public Transit
  • Improve Safety in Neighborhoods and Public Spaces
  • Improve Air Quality and the Overall Quality of the Environment
  • Organize ‘Complete Neighborhoods” with everything available within
  • Expand Quantity and Quality of Affordable Housing
  • Promote Green and Sustainable Development and Practices
  • Expand Economic Opportunities
  • Promote Community Supported Agriculture programs
  • Subsidize fees to join organized sports teams
  • Develop sufficient and adequate sports fields
  • Media Campaign to Educate Richmond Residents About Obesity
  • Media Campaign to Educate Richmond About Risks Associated with Sugar-Sweetened Sodas
  • Improve the Quality and Quantity of Physical Education in Public Schools

SUGAR SWEETENED BEVERAGE STRATEGIES

  • Vending machines: Eliminate the sale of sweetened beverages in vending machines on city owned property
  • Public property: Eliminate the sale of sweetened beverages in city owned property and at any city or county sponsored event, meeting or program.
  • Schools: Establish policies to eliminate electrolyte beverages in school
  • Marketing and Sponsorships: Eliminate the sale and marketing of sweetened beverages, including sponsorships of and the presence of logos in schools and at city sponsored programs or events.
  • Youth venues: Eliminate the sale and marketing of sweetened beverages at parks, museums and other places frequented by children.
  • Childcare, afterschool settings: Eliminate the provision or sale od sweetened beverages in childcare and afterschool programs.
  • Breastfeeding: Ensure that breastfeeding is supported at workplaces and in public buildings/events.
  • Public Funds: Eliminate the use of public funds to purchase sweetened beverages by city.
  • Checkout lanes: Enact a city resolution encouraging retailers to remove sweetened beverages from checkout lanes
  • Signage: Strengthen city signage ordinances to limit the amount and type of signage on stores and buildings. (The ordinance must apply to all products and all signs. Cannot target a single product)
  • Density of retailers: Limit the number and/or density of sweetened beverage retailers near schools and playgrounds
  • Restaurant Incentives: Establish nutrition standards for meals that include toy-giveaways and other incentives
  • Taxes: Establish a city tax on sweetened beverages and use the funds to support local nutrition and physical activity efforts
  • Corporate and Organization practices: Appeal to companies and organizations so that they eliminate from their premises the sale of sweetened beverages in vending machines. That they ensure the availability of good tasting water. That they reject the marketing of sweetened beverages, including sponsorships and the presence of logos, and that they eliminate the purchase of sweetened beverages. Also that they ensure that breastfeeding employees are supported.

WATER PROMOTION STRATEGIES

  • Water Availability: Ensure the availability of free good tasting water in public schools, on all property owned or leased by the city and at all city sponsored events.
  • Public Property: Ensure operable, clean drinking water fountains located in city owned property and the provision and/or sell of water at city sponsored events, meetings and programs
  • Youth Venues: Ensure operable, clean drinking water fountains located in parks, museums, and other places frequented by children. If water is sold, ensure that prices are comparable or lower than prices of sweetened beverages,
  • Childcare, afterschool settings: Ensure free safe drinking water for children and staff
  • Public Funds: Promote tap water consumption through purchase of reusable water bottles, glasses, pitchers, filters, and other related items. Eliminate the purchase of bottled water in individual serving sizes by city.
  • Vending Machines: Ensure the sale of water at prices comparable to or below prices for sweetened drinks in vending machines on city owned property
  • Marketing and sponsorships: Allow beverage companies to market only water, and eliminate sponsorships, logos in schools and at city sponsored programs and events.
  • Density of Retailers: Limit the number and/or density of sweetened beverage retailers near schools and playgrounds factoring in an exemption for retailers who sell water at lower prices than sweetened beverages.
  • Corporate and organizational policies: Ensure the availability of free good tasting water in drinking fountains. Ensure the purchase of items, such as reusable bottles, filters, glasses, and pitchers, to promote tap water consumption. Ensure wat6er sales in vending machines. Ensure marketing of only water via sponsorships and logos.

Marilyn Langlois
Marilyn Langlois,
Richmond Community Activist

Diego Garcia
Diego Garcia,
Richmond Sol Soccer


Doria Robinson,
Urban Tilth


Barbara Becnel,
Neighborhood House of North Richmond


Bang Nguyen,
Richmond resident


Courtney Cummings, Native American community member and Richmond resident

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