Richmond Sugary Drinks Tax (Measure
N) does not pass. The quest to be “Fit for Life” continues with Less
Soda and More Sports
On November 7, 2010, Measure N, the
soda tax created to fight childhood obesity in Richmond, did
not win the approval of the majority of Richmond voters.
thank the more than 8,000 voters who supported the measure,
standing strong and clear through the deluge of misinformation
by BIG SODA and its paid representatives.
We also thank all
the voters who educated themselves about the negative health
impacts of sugary drinks, regardless of how they voted. We
particularly appreciate Richmond parents, like Rosa Ramirez
(right), who are using this new awareness to help their families
cut down on sugary drinks. A win for her kids, a win for Measure
"I don't like the tax on soda,
of course. We try not to drink soda." -
Rosa Ramirez, w/
shirt from her son against N. pic.twitter.com/mS6CsQ0x
Richmond FIT for LIFE is a community
response to the problem of childhood obesity in Richmond. FIT for
LIFE is based on the belief that a good solution will grow from everyone's
Each of us in Richmond -- individuals, organizations, faith-based
communities, neighborhood councils, and groups of friends -- can
join this campaign simply by deciding to do something to respond
to the epidemic of childhood obesity. There are many strategies and
actions that can be implemented -- from our homes, from our neighborhoods,
and from the entire city.
52% or our Richmond children are currently obese or overweight.
This puts them at higher risk for diabetes, high blood pressure,
and other illnesses. Their futures are at risk.
We all can educate others on healthy eating and active living. We
all can support ideas and policies that make our city more responsive
to childhood obesity.
One policy example: the proposed Soda Tax ballot measures for November
2012 that will discourage excessive consumption of sweetened beverages
and generate funds for the community responses that are needed to
overcome childhood obesity.
Other ideas and policies will also help our community response.
FIT for LIFE salutes the individual efforts that families, parents
and children make. The central focus of the FIT for LIFE campaign
is implementing policies that make it easier for all parents, all
children, and all residents to eat healthy and have active lives.
Together, we can help our kids be FIT for LIFE!
Dr. Jeff Ritterman
I Speak for the People Video >>
Measure N Debate
Richmond High School's Little Theatre
November 5, 2012 @ 7 PM
The debate aims to create a competitive platform where the
value of the debate on issues of general concern will be highlighted
by the young minds of Richmond High School. The debate promises
experience for competitors and pleasure for the audience.
Please contact our teacher, Michael Mannix, at firstname.lastname@example.org
you have any questions.
Former Chief of Cardiology at Kaiser Richmond and Richmond City Councilmember
explains the burden of Sweetened Beverages