Richmond -  Fit For Life!
Fit For Life Home Page Strategies Supporters Articles Volunteer Materials Big Soda Lies Contribute

Richmond Sugary Drinks Tax (Measure N) does not pass. The quest to be “Fit for Life” continues with Less Soda and More Sports

On November 7, 2010, Measure N, the soda tax created to fight childhood obesity in Richmond, did not win the approval of the majority of Richmond voters.

We thank the more than 8,000 voters who supported the measure, standing strong and clear through the deluge of misinformation by BIG SODA and its paid representatives.

We also thank all the voters who educated themselves about the negative health impacts of sugary drinks, regardless of how they voted. We particularly appreciate Richmond parents, like Rosa Ramirez (right), who are using this new awareness to help their families cut down on sugary drinks. A win for her kids, a win for Measure N.

Rosa Ramirez
"I don't like the tax on soda, of course. We try not to drink soda." -
Rosa Ramirez, w/ shirt from her son against N.
Richmond Confidential
Less Soda

Richmond FIT for LIFE is a community response to the problem of childhood obesity in Richmond. FIT for LIFE is based on the belief that a good solution will grow from everyone's participation.

Each of us in Richmond -- individuals, organizations, faith-based communities, neighborhood councils, and groups of friends -- can join this campaign simply by deciding to do something to respond to the epidemic of childhood obesity. There are many strategies and actions that can be implemented -- from our homes, from our neighborhoods, and from the entire city.

52% or our Richmond children are currently obese or overweight. This puts them at higher risk for diabetes, high blood pressure, and other illnesses. Their futures are at risk.

We all can educate others on healthy eating and active living. We all can support ideas and policies that make our city more responsive to childhood obesity.

Richmond SODA Ballot Measures One policy example: the proposed Soda Tax ballot measures for November 2012 that will discourage excessive consumption of sweetened beverages and generate funds for the community responses that are needed to overcome childhood obesity.

Other ideas and policies will also help our community response. FIT for LIFE salutes the individual efforts that families, parents and children make. The central focus of the FIT for LIFE campaign is implementing policies that make it easier for all parents, all children, and all residents to eat healthy and have active lives.

Together, we can help our kids be FIT for LIFE!

Dr. Jeff Ritterman

I Speak for the People Video
I Speak for the People Video >>

Measure N Debate
Richmond High School's Little Theatre
November 5, 2012 @ 7 PM

The debate aims to create a competitive platform where the value of the debate on issues of general concern will be highlighted by the young minds of Richmond High School. The debate promises experience for competitors and pleasure for the audience.
Please contact our teacher, Michael Mannix, at if you have any questions.

Richmond Soda Tax
Jeff Ritterman, Former Chief of Cardiology at Kaiser Richmond and Richmond City Councilmember explains the burden of Sweetened Beverages



Soda Sucks Contest


Letters to the Editor

Your Donation Helps Us Protect Our Kids. Help Richmond Beat Big Soda.

Mural painted by Dunk The Junk on north side of MacDonald Ave between 37th and 38th - Photo by Fletcher Oakes

Town Hall

FIT For LIFE    •    1021 Macdonald Avevue,  Richmond CA 94801    •    (510) 384-1315    •    Email: